[Pflienews] Driveby print media in dowdward spiral....

[PFLI PharmAid Center]

The pro-abortion, anti-life, anti-family, pro-sodomite and 
anti-Christian driveby media is in a downward spiral....
funeral arrangements to follow....

http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003781895

*NAA Reveals Biggest Ad Revenue Plunge in More Than 50 Years *

By Jennifer Saba

Published: March 28, 2008 12:55 PM ET

*NEW YORK* The newspaper industry has experienced the worst drop in 
advertising revenue in more than 50 years.

According to new data released by the Newspaper Association of America, 
total print advertising revenue in 2007 plunged 9.4% to $42 billion 
compared to 2006 -- the most severe percent decline since the 
association started measuring advertising expenditures in 1950.

The drop-off points to an economic slowdown on top of the secular 
challenges faced by the industry. The second worst decline in 
advertising revenue occurred in 2001 when it fell 9.0%.

Total advertising revenue in 2007 -- including online revenue -- 
decreased 7.9% to $45.3 billion compared to the prior year.

There are signs that online revenue is beginning to slow as well. 
Internet ad revenue in 2007 grew 18.8% to $3.2 billion compared to 2006. 
In 2006, online ad revenue had soared 31.4% to $2.6 billion. In 2005, it 
jumped 31.4% to $2 billion.

As newspaper Web sites generate more advertising revenue, the growth 
rate naturally slows.

The NAA reported that online revenue now represents 7.5% of total 
newspaper ad revenue in 2007 compared to 5.7% in 2006.

That growth could not stave off the losses in the print however. 
National print advertising revenue dropped 6.7% to $7 billion last year. 
Retail slipped 5% to $21 billion. Classified plunged 16.5% to $14.1 billion.

"Even with the near-term challenges posed to print media by a more 
fragmented information environment and the economic headwinds facing all 
advertising media, newspapers publishers are continuing to drive strong 
revenue growth from their increasingly robust Web platforms," John 
Sturm, president and CEO of the NAA, said in a statement.
*

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/Jennifer Saba (jsaba at editorandpublisher.com 
<mailto:jsaba at editorandpublisher.com>) is E&P's associate editor./

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